Monthly Archives: August 2007

Break Your Bad Habits Using Association

On the heels of my post about the role of automatic association contributing to bad decisions, Neuromarketing has a post describing the visual relationship with chocolate addiction. Basically, pictures of chocolate stimulate the same part of our brain that is active during habit forming and addictive behaviors. Neuromarketing also suggests that marketers of less well-known [...]

How to use Paired Comparison in Application Planning

For our new decision making technique of the week, we’ll look at paired comparisons . Paired Comparisons are a method for comparing options when trying to decide which problem to tackle first, or which choice is the best one. For instance, I’m writing a web app and I have several directions I could take. Which [...]