Bait and Switch Tactics in American Politics and the Iraq War
Sunday, September 30th, 2007Today is Sunday, which means it’s time for the Sunday Morning Strategic Discussion (I’ve really got to work on getting it done before noon). Bait and switch tactics are used all the time in politics today, and there was a great example several days ago with the reaction to the Moveon.org advertisement about General Patraeus.
A bait and switch in retail is when a business offers a product at below cost, but then says the item is out of stock and offers a different item at a higher price. It works because people are willing to pay a higher price to overcome the disappointment of not getting the original item.
In politics the bait and switch is when a group makes a big deal about an issue to shift damaging attention away from themselves. It almost always works.
The reason it works is because the switch issue chosen is something that can be framed in terms of principles that are universally held. In the General Betray Us issue, the Republican party tends to choose an issue they can frame in patriarchal terms such as respect, responsible, morality, honor, and hero. No politician wants to be seen as against those issues.
Democrats tend to choose issues such as Bush’s veto of child health care, that can be framed in terms like giving, caring and children.
Clearly neither party wants to tackle the most important issue at hand, which is getting the US out of Iraq. There are plenty of voters who no longer want us in Iraq, but not a lot of people who think it is a good idea to pull out and leave the country in shambles.
It’s an intractable problem, and the people that come up with a strategy to fix it will gain a lot of political capital. Only there may not be a solution. If history is any guide, occupying forces only succeed if they are ruthless enough to commit virtual genocide and maintain total control over information (such as China in Tibet), a tactic that few in the US or the rest of the world would sit still for.
I don’t have a strategy for getting out of Iraq, and in my experience most people have nothing to suggest. Difficult though it may be, I think it’s time we started to consider solutions. Let’s start with goals. Part of the difficulty of the situation is that we don’t share common goals. Depending on your political leanings, you may think our current goal in Iraq is any or all of the following:
- Fight terrorism
- Ensure cheap access to oil
- Spread Democracy
- Stabilize the country enough to leave
- Ensure global dominance
And many more I’m sure. Our views are so disparate on this subject that there is little wonder we have no coherent strategy for what we are doing in Iraq.
Every analyst of the Iraq War focuses on what is wrong in Iraq, but I have a different take that people don’t want to hear: we won’t be out of Iraq until we fix our own problems. Most importantly, until our fractured nation can arrive at some common ground.
Let’s start by looking at some alternative points of view. If you’re conservative, consider reading these posts:
If you’re liberal, start with some of these links:
And then there’s the libertarians:
Pretty crazy isn’t it? We will not be successful in Iraq until we reconcile these views. It may not seem like a big step, but until we have a common goal and reason for our existence in Iraq, we cannot begin to measure success or failure there, or determine how and when we should leave. There can be no real strategy.
If you have ideas about a strategy for Iraq, or a reason that you think we’re in Iraq that I missed, let me know. As always, I’ll post your responses next Sunday.
I’m tired of listening to both parties as they jockey to place blame. It’s time to shift the dialogue towards a solution.
- zot
Support The Decision Strategist.Popularity: 20%






